Marketing Metrics Course
This course equips you with essential skills to master marketing metrics, from calculation and diagnosis to actionable insights and optimization strategies.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Marketing Metrics Course teaches you how to define, calculate, and interpret key metrics like CTR, CPC, conversion rate, CPA, ROAS, and revenue per session, then transform them into clear, insightful reports. You'll learn channel-specific diagnostics, trend analysis, A/B testing, and optimisation tactics to identify wasted spend, prioritise high-impact experiments, and deliver confident, action-oriented recommendations to stakeholders.
Elevify advantages
Develop skills
- Calculate core marketing KPIs: CTR, CPC, CVR, CPA, CAC, ROAS in minutes.
- Diagnose channel performance for paid search, paid social, SEO, and email.
- Spot data issues fast: outliers, bot traffic, attribution and tracking errors.
- Turn metric trends into clear, executive-ready insights and action plans.
- Plan quick A/B tests and optimisations using impact vs. effort prioritisation.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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