Marketing Data Analytics Course
This course equips learners with practical skills in marketing data analytics, focusing on KPI calculation, data cleaning, reporting, benchmarking, and deriving actionable insights for e-commerce performance optimization.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Marketing Data Analytics Course teaches you how to set goals, select KPIs, and compute key metrics such as CTR, CVR, CPC, CPA, ROAS, and CLV using real e-commerce examples. You will learn to clean and integrate data from major platforms, create simple models in spreadsheets, apply benchmarks from Brazil and Latin America, and transform results into clear reports, insights, and budget recommendations that improve measurable performance.
Elevify advantages
Develop skills
- Calculate key marketing KPIs: CTR, CVR, CPC, CPA, ROAS using real data.
- Build clean e-commerce datasets by exporting, merging, and fixing ad platform data.
- Turn analytics into clear reports, charts, and executive summaries for managers.
- Use benchmarks and simple models to size opportunities and test budget scenarios.
- Translate channel performance into sharp insights, tests, and budget shifts.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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