Marketing automation training
Gain expertise in marketing automation for B2B SaaS companies. Develop high-performing nurture emails, intelligent lead scoring systems, and behaviour-driven workflows using HubSpot and Marketo. These skills will enhance trial-to-paid conversion rates and produce qualified leads ready for sales teams, ensuring scalable business impact.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches you to create effective trial nurture programmes from scratch. You will learn to gather and integrate lead information, customise emails using behaviour-based tokens, build onboarding flows, and implement lead scoring in platforms like HubSpot or Marketo. You will practise workflow designs, email delivery protections, and A/B testing to improve trial-to-paid conversions and generate consistent revenue growth.
Elevify advantages
Develop skills
- Build reliable B2B lead data structures: capture, integrate, and enhance data quickly.
- Develop effective lead scoring in HubSpot or Marketo to identify genuine marketing qualified leads.
- Craft engaging trial nurture emails featuring dynamic personalisation.
- Manage automation workflows with conditional branches, limits, and exclusion rules.
- Track key trial-to-paid metrics and conduct rapid A/B tests for campaign improvements.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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