Machine Learning in Marketing Course
This course equips marketers with practical machine learning skills to enhance campaigns, segment customers, predict behaviors, and measure business impact through data-driven strategies.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Machine Learning in Marketing Course teaches you how to link KPIs with actual business results, make sense of benchmarks, and transform data into focused actions. You'll learn to ready and assess data, grasp essential models such as propensity, segmentation, and recommendations, and weave ML insights into campaigns using straightforward testing strategies, risk management, and trackable revenue effects in a short, hands-on style.
Elevify advantages
Develop skills
- ML-powered segmentation: quickly create valuable customer groups in fashion.
- Propensity modelling: apply churn and purchase scores to launch clever campaigns.
- Data-ready marketing: check CRM and channel data for quality fit for ML.
- KPI-driven testing: plan A/B and uplift tests to show ML's revenue effects.
- Workflow integration: fit ML scores into email, ads, and onsite customisation.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
FAQ
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course duration?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course