Machine Learning in Digital Marketing Course
This course equips marketers with practical machine learning skills to enhance digital campaigns through data-driven segmentation, automation, testing, and privacy management.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Machine Learning in Digital Marketing Course teaches you how to transform raw data into more intelligent campaigns using practical ML concepts, segmentation, clustering, and targeting. You will learn to create and implement RFM and behavioural segments, utilise platform automation, develop reliable tests, monitor the appropriate KPIs, handle privacy and consent, and manage a secure, marketer-driven ML process from data preparation to optimisation.
Elevify advantages
Develop skills
- ML foundations for marketers: quickly understand key models, metrics, and data preparation.
- Customer segmentation in practice: create RFM and behavioural clusters that drive conversions.
- Platform ML mastery: effectively use Google and Meta automation, pixels, and APIs.
- SQL and spreadsheet analytics: extract, clean, and segment customer data in a few hours.
- Test, attribute, and safeguard: conduct A/B tests, measure impact, and manage privacy.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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