Google Analytics Course
This course provides comprehensive training on Google Analytics, covering measurement planning, implementation, analysis, and actionable insights to optimize business performance.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Google Analytics Course teaches you to create a strong measurement plan, set key performance indicators, and convert business objectives into straightforward tracking needs. You will learn to implement GA4 and Universal Analytics using Google Tag Manager, understand event categories, and apply advanced e-commerce tracking. Gain hands-on experience in analysing user behaviour and sales funnels, segmenting data, generating reports, and performing quality checks to swiftly identify insights and suggest reliable, data-backed improvements.
Elevify advantages
Develop skills
- Analytics strategy design: quickly set up efficient, effective GA4 and UA systems.
- Tagging and tracking: implement precise GTM events, UTMs, and e-commerce tags.
- Behaviour analysis: identify funnel problems, cart errors, and device-related drop-offs.
- KPI and segmentation mastery: establish clear KPIs and valuable audience segments.
- Insight to action: transform reports into A/B tests, user experience enhancements, and successful campaigns.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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