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Fundamentals of Digital Marketing Course

Fundamentals of Digital Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Basics of Digital Marketing Course provides a straightforward, step-by-step approach to planning and executing low-budget campaigns that deliver real results. You'll learn to research target audiences, select appropriate channels, develop straightforward integrated campaigns, create compelling ads and emails, implement analytics, establish practical budgets, and improve performance with hands-on tools, standards, and processes you can use right away.

Elevify advantages

Develop skills

  • Channel selection and tools: Develop efficient, high-return campaigns on limited budgets.
  • Audience and analytics: Identify customer profiles, establish key performance indicators, and monitor GA4 results.
  • Campaign copy and pages: Create unique value propositions, ad text, and landing pages that drive quick conversions.
  • Email and retention: Set up customer journey emails, social proof elements, and referral initiatives.
  • Budgeting and testing: Distribute $1K budgets, conduct A/B tests, and enhance return on ad spend through reporting.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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