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Facebook Analytics Course

Facebook Analytics Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The Facebook Analytics Course equips you with hands-on skills to clean and prepare ad CSVs, check data quality, and calculate precise KPIs such as CTR, CPC, CPM, ROAS, and conversion rates. You'll master cohort metrics, attribution windows, and multi-touch attribution, then dive into trends, segments, and statistical significance to identify root causes and create effective optimisation tests, budget reallocations, and reporting processes you can use right away.

Elevify advantages

Develop skills

  • Facebook ads data preparation: clean CSVs, correct errors, and standardise fields quickly.
  • Metric expertise: calculate CTR, CPC, CPM, CPA, ROAS, and conversion lift accurately.
  • Performance evaluation: compare campaigns, audiences, and placements to identify top performers.
  • Insight creation: identify real performance drivers and distinguish signal from noise.
  • Optimisation strategies: develop rapid tests, reallocate budgets, and expand successful ads.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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