Event Tracking in Google Analytics 4 Course
This course provides hands-on training in event tracking for Google Analytics 4, covering planning, implementation, and validation to optimize data quality and performance.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Master event tracking in Google Analytics 4 through a focused, hands-on course that guides you on planning, implementing, and validating top-quality data. Discover GA4’s event-based model, essential ecommerce events and parameters, GTM setup, data layer design, privacy best practices, and debugging workflows to create reliable reports, optimise funnels, and achieve quick performance gains.
Elevify advantages
Develop skills
- GA4 event strategy: Convert e-commerce objectives into straightforward, trackable GA4 events swiftly.
- GTM implementation: Set up tags, triggers, and dataLayer for precise GA4 data.
- Parameter design: Establish standard and custom GA4 parameters to generate valuable insights.
- Debug & QA: Quickly test, validate, and resolve GA4 events using GTM and DebugView.
- GA4 reporting: Develop explorations and funnels to enhance revenue and conversions.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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