E-Marketing & Consumer Behavior Course
Gain mastery in e-marketing and consumer behaviour to enhance conversions. Explore buyer psychology, persona-led campaigns, compelling UX design, and data-driven testing to craft effective digital marketing that converts home office buyers into loyal patrons. This course equips you with practical tools to analyse behaviours, optimise user experiences, and refine strategies using analytics for rapid business growth in online retail.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This E-Marketing and Consumer Behaviour Course delivers practical, psychology-driven strategies to boost conversions among home office buyers. You will learn to develop precise buyer personas, chart decision-making paths, and create compelling multi-channel campaigns. Optimise product pages, user interfaces, and checkout processes, integrate behavioural nudges into communications and visuals, and leverage testing, analytics, and feedback for swift performance improvements.
Elevify advantages
Develop skills
- Behavioural copywriting: create emails and ads using bias, urgency, and social proof.
- Persona-based funnels: map customer journeys and launch focused conversion campaigns.
- UX and checkout optimisation: improve product pages to reduce friction and increase sales quickly.
- Testing and analytics: conduct A/B tests and analyse funnel data to expand successful strategies.
- Retargeting expertise: build cart recovery and remarketing sequences to recover lost revenue.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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