email marketing training
Gain expertise in ecommerce email marketing by learning smart segmentation techniques, crafting revenue-focused campaign schedules, producing engaging copy with strong calls to action, establishing key automations like welcome and cart recovery flows, and analysing data to maximise return on investment. Perfect for digital marketers aiming to elevate sales and customer interaction for sustainable and specialised online businesses in Botswana.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides a hands-on, step-by-step guide to planning and enhancing ecommerce email campaigns efficiently. Participants will master audience segmentation, list maintenance, and RFM analysis, while creating compelling welcome series, promotional blasts, and win-back sequences. You'll develop persuasive copy, attractive offers, and reusable templates, implement automated workflows, monitor essential performance indicators, conduct A/B testing, and roll out a professional 4-week campaign to generate steady income.
Elevify advantages
Develop skills
- Smart segmentation: create targeted lists using RFM and customer behaviour insights.
- Rapid campaign planning: build effective 4-week email schedules that boost sales.
- Compelling email copy: develop attention-grabbing subject lines, offers, and CTAs.
- Practical automation: configure welcome, cart abandonment, and post-purchase sequences.
- Data optimisation: monitor metrics, run tests, and enhance email performance for ecommerce.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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