e-commerce site training
Gain expertise in e-commerce site development tailored for digital marketers in Botswana. Master the creation of high-conversion sales funnels, selection of scalable technology stacks, event tracking using GA4 and pixels, UX and checkout optimisation, and transforming data insights into revenue-growing campaigns that expand effectively with local market needs in mind.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides a complete guide to building and improving an online store that converts visitors into buyers. You will learn to select the best platforms and tools, create user-friendly navigation, organise product information, set up tracking and analytics, and implement email collection. It also includes A/B testing, search engine optimisation structures, security measures, privacy compliance, and strategies for continuous improvement to increase sales reliably.
Elevify advantages
Develop skills
- Master conversion tracking: set up pixels, tags, and server events quickly and accurately.
- Build effective sales funnels: create SEO-optimised user paths that increase checkout completions.
- Select optimal e-commerce tools: identify scalable platforms, APIs, and data structures.
- Conduct practical A/B testing: deploy, analyse, and refine top-performing page versions.
- Establish compliant stores: implement essential privacy, security, and PCI standards confidently.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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