digital strategy training
Gain expertise in digital strategy tailored for retail marketing. The course teaches how to evaluate digital maturity, develop data-informed roadmaps, refine e-commerce platforms and omnichannel customer journeys, and leverage analytics, CRM tools, and performance marketing techniques to achieve tangible business growth and improved results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides a practical guide to enhancing online performance. Participants will learn to evaluate digital maturity levels, create actionable roadmaps, and handle risks, vendors, and governance effectively. Key topics include integrating omnichannel strategies, managing customer data, CRM systems, and achieving a unified customer view. Additionally, it covers boosting e-commerce conversions, analytics, KPIs, and growth channels using real-world frameworks and tools that can be applied right away.
Elevify advantages
Develop skills
- Develop retail digital roadmaps by focusing on immediate gains and sustainable expansion.
- Enhance e-commerce user experience through conversion rate optimisation, A/B testing, and performance improvements.
- Create seamless omnichannel customer paths integrating in-store, online, pricing, and delivery processes.
- Convert customer data into profitable outcomes using single customer views, CDP/CRM systems, and compliant data practices.
- Expand performance marketing efforts with marketing mix modelling, attribution analysis, SEO/SEM, and customer lifecycle strategies.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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