Digital Marketing 101 Course
This course provides a practical introduction to digital marketing tailored for local businesses like coffee shops, focusing on audience targeting, strategy development, content creation, and performance optimization using accessible tools and channels.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Digital Marketing 101 Course teaches you to set clear, measurable goals, profile a local coffee shop audience, and turn business needs into focused online actions. Learn to plan social content, create simple visuals, track key metrics, and use quick reports to refine campaigns. Build confidence using essential channels, from websites and local listings to email and low-budget ads, in a short, practical format designed for fast results.
Elevify advantages
Develop skills
- Local audience profiling: build sharp personas for high-intent café customers.
- Goal-driven strategy: set 3-month SMART KPIs and simple tracking dashboards.
- Channel playbook: deploy fast wins on Instagram, email, GBP, and local ads.
- Content engine: plan, batch, and repurpose café posts with strong CTAs.
- Data-led optimization: read key metrics and run quick A/B tests to scale ROI.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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