Digital Consumer Behavior Course
Grasp digital consumer behaviour to enhance ecommerce results. Acquire skills in CRO, UX, analytics, attribution, and retention to refine funnels, cut cart abandonment, and convert home and lifestyle shoppers into loyal, high-value customers. This course equips you with tools to analyse behaviours, optimise experiences, and drive sustainable revenue growth through data-driven decisions.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides hands-on skills to comprehend, monitor, and shape online shopping behaviours. Explore decision models, discovery patterns, and buying intentions for home and lifestyle items. Gain expertise in behavioural analytics, customer journey mapping, conversion rate optimisation, checkout user experience, retention methods, and channel attribution. Convert data into actionable insights, dashboards, and strategies that increase conversions and enduring revenue.
Elevify advantages
Develop skills
- Conversion optimisation: design quick, compelling product and checkout pages.
- Behavioural analytics: map user journeys using GA4, heatmaps, and cohorts.
- Traffic and attribution: manage paid, organic, and email with precise ROI tracking.
- Retention strategy: develop reviews, loyalty, and lifecycle campaigns to encourage repeat buys.
- Data storytelling: transform ecommerce metrics into clear, actionable insights.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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