Digital Advertising & Sales Funnels Specialist Course
Gain expertise in digital advertising and sales funnels, covering strategy to reporting. Master ad creatives, targeting, budgeting, KPIs, and optimisation to create high-converting funnels that reduce cost per lead, increase return on ad spend, and convert cold traffic into loyal customers. This course equips you with practical skills for immediate application in Botswana's digital market.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides a straightforward, hands-on guide to planning and launching profitable digital ad campaigns quickly. You will learn to develop effective ad creatives, target specific audiences on Meta and TikTok, create attractive offers and sales funnels, manage budgets and key performance indicators wisely, and improve results using basic reporting, testing, and professional deliverables ready for clients.
Elevify advantages
Develop skills
- High-converting ad copy: create hooks, headlines, and CTAs that drive quick clicks.
- Precise audience targeting: develop Meta and TikTok segments that truly convert.
- Sales funnel design: build efficient, profitable funnels from ad to checkout in days.
- Data-driven optimisation: analyse KPIs, address weak points, and scale successful campaigns.
- Client-ready reporting: transform ad data into clear insights, visuals, and action plans.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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