Digital Ads Course
This course equips learners with essential skills for effective digital advertising, focusing on platform selection, audience targeting, creative development, tracking, and optimization to drive business results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Digital Advertising Course teaches you to select the appropriate platform, establish clear KPIs, and align campaign goals with business objectives. You will learn to research and segment environmentally aware audiences, develop effective campaign structures, and produce high-performing advertisements and landing pages. Additionally, you receive a practical guide for optimisation and reporting to enhance ROAS, reduce CPA, and confidently scale successful campaigns.
Elevify advantages
Develop skills
- Platform strategy: swiftly select Meta, Google, or TikTok based on your KPIs.
- Audience targeting: rapidly create segments for eco-conscious shoppers, lookalikes, and exclusions.
- Creative testing: develop and A/B test compelling copy, visuals, and CTAs.
- Conversion tracking: implement pixels, UTMs, and ROAS-oriented reporting within days.
- Funnel optimisation: address CTR, CPC, and conversion challenges using a straightforward playbook.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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