Digital Traffic Course
This course equips learners with practical skills to plan, launch, and optimize digital traffic campaigns using tools like GA4, focusing on analytics, media planning, funnel strategies, testing, and forecasting for improved ROAS and CPA.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Digital Traffic Course provides a straightforward, hands-on approach to planning, starting, and expanding successful campaigns. You'll learn about GA4 tracking, key performance indicators, and attribution methods, then get skilled in choosing channels, designing funnels, and aligning messages. Create precise forecasts, distribute budgets over Google, Meta, and TikTok, and conduct organised tests to boost ROAS, reduce CPA, and quickly build steady, high-quality traffic.
Elevify advantages
Develop skills
- Performance analytics expertise: monitor GA4 events, KPIs, and actual conversions.
- Intelligent media planning: distribute budgets, bids, and channels to achieve the best ROAS.
- Funnel strategy creation: align audiences, messages, and offers throughout the entire customer journey.
- Quick testing guide: perform reliable A/B tests on ads, creatives, and landing pages.
- Forecasting and standards: project CPC, CPA, and revenue to inform traffic choices.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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