Conversion Rate in Marketing Course
This course teaches practical skills for tracking, analyzing, and improving conversion rates in marketing across channels, covering funnel metrics, KPIs, A/B testing, attribution, and data tracking to optimize budgets and drive revenue growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Conversion Rate in Marketing Course equips you with practical skills to track, analyse, and boost performance across various channels. You will learn about funnel metrics, essential formulas, and KPI tools, then apply diagnostic methods, A/B testing, and attribution models. Set up dependable tracking, produce clear reports, and deliver executive-level recommendations to optimise budgets, grow revenue, and make confident, data-backed decisions swiftly.
Elevify advantages
Develop skills
- Mastery in funnel analytics: map out e-commerce stages and quickly identify conversion bottlenecks.
- Skills in KPIs and spreadsheets: calculate CR, ROAS, CPA and respond to key insights promptly.
- Executing A/B tests: design, run, and confirm effective CRO experiments.
- Attribution and reporting: integrate channel data and deliver straightforward, executive insights.
- Setting up data tracking: correct UTMs, events, and quality-check analytics for solid CRO data.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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