Digital Fashion Marketing Course
This course equips aspiring fashion marketers with essential digital strategies tailored to the sustainable streetwear market in Botswana, focusing on customer engagement, campaign optimization, and performance analytics to drive conversions and brand loyalty.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Digital Fashion Marketing Course teaches you how to research the sustainable streetwear market in Botswana, define clear customer personas, and position a capsule collection with strong value. Learn to plan media budgets, choose effective channels, design campaigns with influencers, optimise websites and content, and monitor performance using practical analytics to launch efficient, data-driven fashion campaigns that convert and build loyal customers.
Elevify advantages
Develop skills
- Fashion analytics mastery: track ROAS, AOV, and key campaign KPIs quickly.
- High-converting fashion funnels: optimise shop, mobile UX, and checkout.
- Social content for fashion: plan Reels, Stories, UGC, and email launches.
- Paid media for small fashion brands: smart budgets, targeting, and testing.
- Fashion brand positioning: craft USP, personas, and sustainability messaging.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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