Machine Learning in Digital Marketing Course
This course equips marketers with practical machine learning skills to enhance digital campaigns through data-driven segmentation, automation, testing, and privacy management.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Machine Learning in Digital Marketing Course teaches you how to transform raw data into more intelligent campaigns using practical ML concepts, segmentation, clustering, and targeting. You will learn to create and implement RFM and behavioural segments, utilise platform automation, develop reliable tests, monitor the appropriate KPIs, handle privacy and consent, and manage a secure, marketer-driven ML process from data preparation to optimisation.
Elevify advantages
Develop skills
- ML foundations for marketers: quickly understand key models, metrics, and data preparation.
- Customer segmentation in practice: create RFM and behavioural clusters that drive conversions.
- Platform ML mastery: effectively use Google and Meta automation, pixels, and APIs.
- SQL and spreadsheet analytics: extract, clean, and segment customer data in a few hours.
- Test, attribute, and safeguard: conduct A/B tests, measure impact, and manage privacy.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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