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Machine Learning in Digital Marketing Course

Machine Learning in Digital Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This Machine Learning in Digital Marketing Course teaches you how to transform raw data into more intelligent campaigns using practical ML concepts, segmentation, clustering, and targeting. You will learn to create and implement RFM and behavioural segments, utilise platform automation, develop reliable tests, monitor the appropriate KPIs, handle privacy and consent, and manage a secure, marketer-driven ML process from data preparation to optimisation.

Elevify advantages

Develop skills

  • ML foundations for marketers: quickly understand key models, metrics, and data preparation.
  • Customer segmentation in practice: create RFM and behavioural clusters that drive conversions.
  • Platform ML mastery: effectively use Google and Meta automation, pixels, and APIs.
  • SQL and spreadsheet analytics: extract, clean, and segment customer data in a few hours.
  • Test, attribute, and safeguard: conduct A/B tests, measure impact, and manage privacy.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be the chosen one.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company where I work.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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