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Digital Marketing Strategies for Refrigeration Sector Course

Digital Marketing Strategies for Refrigeration Sector Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course teaches you how to create targeted online campaigns that draw in buyers for refrigeration products and convert them into solid business leads. You'll learn to identify customer profiles, their challenges, and what they search for, develop strong value messages, outline 90-day plans for marketing channels, and set up sales funnels with smart ways to capture leads, score them, and pass them to sales teams. Plus, track key performance indicators, share results, and carry out easy tests to boost outcomes each month.

Elevify advantages

Develop skills

  • Develop PPC strategies for refrigeration: create search and remarketing campaigns focused on high-intent buyers.
  • Build buyer personas for refrigeration: quickly outline roles, challenges, and search habits.
  • Design lead funnels for cold chain: set up forms, scoring systems, and handovers to sales.
  • Plan SEO and content for refrigeration: create pages, articles, and videos that generate requests for quotes.
  • Use analytics in HVAC-R marketing: establish KPIs, dashboards, and A/B testing plans.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.
André Felipe
André FelipePrompt Engineering Student

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