User Acquisition Course
This course equips you with a comprehensive system for user acquisition in habit-based mobile apps, covering persona building, audience segmentation, channel selection, onboarding design, retention strategies, analytics, and optimization techniques to drive efficient growth and profitability.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The User Acquisition Course provides a practical, step-by-step system to grow and retain users for habit-based mobile apps. Learn to build accurate personas, segment audiences, and choose the right channels, then design onboarding, activation flows, and gamified engagement loops that boost retention. You also master analytics, attribution, A/B testing, and optimization so every campaign becomes more efficient and profitable.
Elevify advantages
Develop skills
- Data-driven attribution: master SKAN, cohorts, and KPIs for profitable UA.
- Channel strategy: plan budgets, test creatives, and scale high-ROAS campaigns fast.
- Onboarding optimization: design activation flows that boost retention from day one.
- Experimentation playbook: run A/B tests and iterate quickly to grow LTV and ROAS.
- Retention design: apply gamification and lifecycle messaging to cut churn.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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