Adobe Analytics Course
This course provides hands-on training in Adobe Analytics for ecommerce tracking, funnel analysis, and performance optimization.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Adobe Analytics Course teaches you to set up tidy report suites, organise eVars and events properly, and construct an accurate ecommerce purchase funnel. You will learn to check tagging, match orders, monitor campaigns using correct UTMs, and secure data over different domains. Afterwards, you will produce reports based on key performance indicators, analyse user behaviour, spot irregularities, and convert funnel findings into straightforward optimisation and testing strategies that you can implement right away.
Elevify advantages
Develop skills
- Ecommerce KPI design: link revenue, AOV, LTV and ROAS to straightforward business objectives.
- Adobe Analytics funnels: construct purchase flows, segments, and drop-off reports quickly.
- Experiment tracking: configure A/B tests, events, and uplift measurement in Adobe.
- Channel attribution: set up UTM, eVars, and models for paid, organic, and email channels.
- Data QA and benchmarks: verify orders, troubleshoot tags, and compare against industry standards.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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