Conversion Rate in Marketing Course
This course teaches practical skills for tracking, analyzing, and improving conversion rates in marketing across channels, covering funnel metrics, KPIs, A/B testing, attribution, and data tracking to optimize budgets and drive revenue growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Conversion Rate in Marketing Course equips you with practical skills to track, analyse, and boost performance across various channels. You will learn about funnel metrics, essential formulas, and KPI tools, then apply diagnostic methods, A/B testing, and attribution models. Set up dependable tracking, produce clear reports, and deliver executive-level recommendations to optimise budgets, grow revenue, and make confident, data-backed decisions swiftly.
Elevify advantages
Develop skills
- Mastery in funnel analytics: map out e-commerce stages and quickly identify conversion bottlenecks.
- Skills in KPIs and spreadsheets: calculate CR, ROAS, CPA and respond to key insights promptly.
- Executing A/B tests: design, run, and confirm effective CRO experiments.
- Attribution and reporting: integrate channel data and deliver straightforward, executive insights.
- Setting up data tracking: correct UTMs, events, and quality-check analytics for solid CRO data.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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