Conversion Funnel Optimization Course
This course equips you with essential skills to optimize SaaS conversion funnels by mapping stages, identifying leaks, setting benchmarks, running A/B tests, prioritizing experiments, and analyzing results for revenue growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Conversion Funnel Optimisation Course teaches you how to map a full SaaS funnel, identify leaks, and conduct targeted experiments that increase sign-ups, activation, and trial-to-paid conversions. You will learn to select practical benchmarks, establish clear success measures, steer clear of false positives, and prioritise tests using frameworks such as ICE and RICE, enabling you to create an effective roadmap and share results that support steady revenue growth.
Elevify advantages
Develop skills
- Funnel mapping: construct SaaS dashboards that uncover leaks at every conversion stage.
- Benchmark modelling: establish realistic funnel goals using publicly available SaaS conversion data.
- A/B testing: create quick experiments to enhance sign-ups, activation, and trial-to-paid conversions.
- Prioritisation frameworks: evaluate CRO tests using ICE, RICE, and straightforward rollout guidelines.
- Mixed-method analysis: integrate analytics, session replays, and surveys to confirm successful outcomes.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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