Content Marketing Strategy Course
This course equips you with practical skills to build and optimize content marketing strategies for SaaS growth, focusing on research, funnel design, roadmapping, SEO, and experimentation.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Content Marketing Strategy Course provides a straightforward, hands-on approach to planning, carrying out, and improving campaigns over three months. You'll establish clear targets and KPIs, create a detailed plan covering TOFU, MOFU, and BOFU stages, fine-tune buyer personas, and select suitable formats and channels. Gain skills in monitoring results, conducting A/B tests, ranking content ideas, and using data to drive steady growth focused on conversions.
Elevify advantages
Develop skills
- SaaS content research: transform quick market reviews into solid buyer understandings.
- Funnel content design: develop TOFU, MOFU, BOFU materials that guide prospects to trials.
- 3-month content roadmap: create calendars driven by KPIs using adaptable templates.
- SEO and copy optimisation: produce search-optimised pages that turn visitors into customers.
- Experimentation workflow: perform A/B tests and refine content based on solid evidence.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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