Adobe Campaign Course
This course equips you with practical skills to build and optimize Adobe Campaign workflows for e-commerce in Botswana, focusing on audience segmentation, journey automation, and performance tracking to drive customer engagement and revenue.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Adobe Campaign Course teaches you how to create effective welcome, nurture, loyalty, and reactivation journeys suited to e-commerce in Botswana. You will learn to define key audiences, set up triggers, use RFM and lifetime value analysis, manage message frequency, handle consent and data quality, integrate with e-commerce and analytics tools, conduct A/B tests, monitor KPIs, and improve campaigns using straightforward workflows and reports.
Elevify advantages
Develop skills
- Adobe Campaign audience builds: create and refresh core segments quickly.
- Data model setup: map, clean and enrich profiles for Botswana e-commerce.
- Journey automation: launch welcome, nurture and loyalty flows that convert.
- Campaign control: apply A/B tests, throttling and suppression for safe sends.
- KPI optimization: track revenue, opens and clicks to refine campaigns quickly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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