Reputation Strategy Course
Gain expertise in crisis communication through a tested reputation strategy framework. Develop 72-hour response plans, stakeholder engagement maps, media and social media guides, and trust restoration methods to safeguard your brand and navigate reputational issues with poise and effectiveness. This practical course equips leaders to protect and enhance organisational reputation in challenging times.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides a hands-on, step-by-step framework to identify crises early, handle the critical first 72 hours across digital and traditional channels, and effectively engage media, regulators, and stakeholders with assurance. Participants will master rebuilding trust via strong governance, thorough audits, and open reporting, while leveraging monitoring tools, defined KPIs, and structured messaging to ensure their organisation remains credible, ready, and robust against threats.
Elevify advantages
Develop skills
- Develop 72-hour crisis response plans that synchronise web, social media, press releases, and internal communications swiftly.
- Identify and rank stakeholders to tailor communications for media outlets, regulators, and employees effectively.
- Create comprehensive message frameworks including tone, core themes, and scripts for all major audiences.
- Track online reputation using dashboards, real-time alerts, and sentiment analysis to inform decisions.
- Build programmes to restore trust through independent audits, strategic content, and solid governance structures.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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