Mass Media Course
This course equips learners with essential skills for creating engaging mass media content focused on social issues for young audiences, covering research, production, and promotion strategies.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Mass Media Course teaches you how to research audiences aged 18–25, define personas, and select social issues that connect deeply. You will learn ethical reporting, verification processes, and basic legal principles, then create captivating series formats tailored to each platform. Gain hands-on experience in efficient production planning, editing, and ensuring accessibility, while mastering promotion, analytics, and community engagement strategies to build a dedicated, interactive audience.
Elevify advantages
Develop skills
- Ethical media reporting: verify sources and prevent misinformation in everyday tasks.
- Social issue storytelling: create series focused on youth with sharp, impactful perspectives.
- Audience growth tactics: leverage user-generated content, ask-me-anythings, and key performance indicators to increase engagement quickly.
- Platform strategy: fine-tune search engine optimisation, metadata, and posting schedules for optimal visibility.
- Lean video production: organise, film, and edit episodes suitable for the web using minimal teams.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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