Mass and Media Communication Course
This course equips participants with practical skills to create and manage effective mass media campaigns targeting urban young adults, focusing on mental health and responsible social media use through planning, content creation, audience analysis, media selection, and performance evaluation.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This short, practical course shows you how to plan and deliver high-impact mass and media campaigns for urban young adults. Learn core models, audience segmentation, and message design for mental health and responsible social media use. Practice adapting content across formats, selecting the right media mix, and using data, feedback, and evaluation tools to optimize results and report clear, measurable outcomes.
Elevify advantages
Develop skills
- Design data-driven media campaigns: plan objectives, KPIs, and message flow.
- Craft persuasive cross-platform content: blogs, social posts, and 30-second spots.
- Segment urban young adults: map demographics, psychographics, and channels.
- Optimize media mix: choose social, digital, and traditional outlets for impact.
- Monitor, evaluate, and refine campaigns using surveys, A/B tests, and analytics.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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