Laboratory Product Management Course
Master lab product management, covering market research, positioning, pricing, channels, promotion, launches, KPIs, regulatory basics, and optimising products over the first two years in clinical settings. This course equips you with practical skills for diagnostic systems using real-world data and strategies.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Acquire hands-on product management expertise for diagnostic lab systems. Master customer segmentation, value propositions, competitive differentiation with actual data, pricing strategies, channel selection, promotional approaches, launch planning, KPI monitoring, and managing the initial two years of the product lifecycle effectively.
Elevify advantages
Develop skills
- Lab market research: gauge PCR demand, analyse competitors, and identify pricing trends quickly.
- Lab product positioning: develop compelling value propositions, evidence points, and unique differentiators.
- Lab pricing and channels: create pricing models, offers, and balance distributor versus direct sales.
- Lab launch execution: boost adoption via pilots, key opinion leaders, and focused promotions.
- Regulatory and quality essentials: CLIA, ISO 15189, FDA/IVDR compliance, and post-market surveillance.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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