Point-of-Sale Promotion & Activation Course
Master point-of-sale promotions for premium granola products. Gain insights into shopper behaviour, craft targeted POS strategies, create activation schedules, execute field operations, and track key performance indicators to increase sales, encourage product trials, and enhance visibility in competitive retail settings.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This Point-of-Sale Promotion and Activation Course teaches how to convert premium granola shoppers into buyers through targeted in-store activities. Explore category trends, shopper drivers, and vital segments, then transform these into SMART goals, POS tactics, activation timelines, and precise field directives. Conclude equipped to monitor KPIs, identify challenges, and refine each 8-week cycle for superior outcomes.
Elevify advantages
Develop skills
- Diagnose POS issues by quickly identifying packaging, shelving, and merchandising problems.
- Convert shopper insights into actionable plans with precise 8-week POS activation goals.
- Develop effective POS strategies selecting optimal materials, locations, and non-price promotions.
- Instruct and manage field teams with clear store guidelines and photo-based audits.
- Monitor POS return on investment using sales, rotation, and display KPIs for rapid optimisation.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow a range of topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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