In-Store Promotions Course
Enhance retail sales through impactful in-store promotions. Gain insights into shopper behaviour, store layouts, sampling techniques, persuasive messaging, KPIs, and cost-effective materials to create, implement, and refine healthy snack promotions that boost trials, conversions, and repeat buys. This practical course equips you with strategies for measurable sales growth and data-driven decisions.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Elevate in-store promotions for healthy snacks via this targeted course on shopper behaviour, store layouts, visual merchandising, and fixtures. Master planning and running sampling sessions, creating compelling messages, selecting promotion formats, and training staff. Learn straightforward data gathering, essential KPIs, and iterative improvements to ensure promotions deliver clear sales increases and informed choices.
Elevify advantages
Develop skills
- Design effective in-store snack promotions within retail constraints.
- Optimise store layouts, signage, and fixtures to increase shopper engagement.
- Conduct safe and efficient sampling events that drive sales conversions.
- Monitor promotion KPIs and refine offers using simple data tools.
- Develop compelling health-focused messaging for target shopper segments.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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