In-Store Activation Course
Master in-store activations for retail success: define clear shopper goals, craft effective merchandising and sampling strategies, manage budgets, and monitor KPIs. Transform insights into high-return displays, trials, and promotions that boost shelf sales and deliver measurable results.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course teaches you to establish precise objectives, develop shopper profiles, and convert insights into effective in-store strategies. Gain skills in planning visual merchandising, budgeting wisely, and handling vendors confidently. Master shopper journey mapping, pilot testing, and KPI monitoring to ensure activations are trackable, scalable, and geared towards genuine sales growth.
Elevify advantages
Develop skills
- ROI-focused activation planning: select high-impact in-store activities swiftly.
- Shopper journey mapping: create effective snack aisle interactions that drive quick conversions.
- Visual merchandising for snacks: develop planograms, endcaps, and secondary displays.
- In-store sampling expertise: optimise layout, staffing, and conversion measurement rapidly.
- Retail KPI monitoring: establish KPIs, run pilots, and refine activations using data.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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