Distribution and Merchandising Course
Elevate your retail expertise in distribution and merchandising through practical strategies for planograms, shelf optimisation, traffic patterns, and impulse zones. Master techniques to maximise sales per linear foot, refine category layouts, and deploy effective displays for key product lines like cereals, snacks, and beverages, ensuring measurable performance gains in any store setting.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Gain hands-on skills in category optimisation, planogram creation, and shelf space allocation to drive superior sales outcomes. Cover zoning techniques, facings, SKU blocking, shopper traffic flow, impulse buying zones, and strategies tailored for cereals, snacks, and beverages. Develop expertise in key performance indicators, A/B testing, and efficient rollout processes to implement data-informed merchandising across diverse retail environments.
Elevify advantages
Develop skills
- Optimise category space allocation to maximise sales per linear metre using intelligent layouts.
- Design practical planograms to create clear, actionable shelf arrangements efficiently.
- Apply supermarket merchandising strategies for cereals, snacks, and beverages to increase sales volume.
- Leverage shopper traffic patterns and impulse zones to generate high-margin revenue opportunities.
- Implement foundational A/B testing in retail to track KPIs and deploy successful layouts swiftly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your classes are perfect. I got the one-year package and finally have the chance to follow a range of topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...

Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.

Giulio CarloPrompt Engineering Student
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