Business Internationalization Strategy Course
Gain expertise in expanding your business overseas through a comprehensive internationalisation strategy. Select promising markets, customise your marketing mix, choose reliable partners, streamline logistics, mitigate risks, and monitor key performance indicators to boost your brand's profitability worldwide.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course provides a straightforward, step-by-step guide to picking markets, identifying target customers, and positioning your brand for success. You'll learn to tailor your product, pricing, distribution, and promotion strategies, select optimal entry methods and partners, handle logistics and paperwork, and manage risks using actionable KPIs, financial tools, and compliance approaches you can implement right away.
Elevify advantages
Develop skills
- Market selection: identify high-potential countries using quick, effective research methods.
- Entry mode strategy: select and negotiate suitable partners and channels in foreign markets.
- Export operations: organise logistics, Incoterms, and documentation for seamless deliveries.
- Risk control: address currency, regulatory, and operational risks in new territories.
- Go-to-market mix: customise product, price, place, and promotion for individual countries.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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