Unit Economics Course
Gain expertise in SaaS unit economics for financial decision-making: select the optimal revenue unit, model fixed and variable costs, compute LTV, CAC, and payback periods, conduct sensitivity and scenario analyses, and transform data into actionable insights driving profitability and sustainable growth strategies.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This course equips you with practical tools to assess and enhance SaaS performance swiftly. You'll define key revenue units, track MRR and ARR, and confidently compute CAC, LTV, payback, churn, and contribution margin. Construct a basic P&L, perform break-even and scenario analyses, identify cost drivers, and develop targeted optimisation strategies with compelling presentations for informed growth choices.
Elevify advantages
Develop skills
- Mastery of SaaS metrics: Rapidly calculate ARR, MRR, churn, retention, and ARPU.
- Unit economics modelling: Construct contribution margin, LTV, CAC, and payback models in Excel.
- Break-even and scalability analysis: Differentiate fixed versus variable costs to model path to profitability.
- Optimise growth levers: Experiment with pricing, CAC, churn, and cohorts to boost LTV/CAC ratio.
- Executive communication: Deliver concise unit economics dashboards and strategic action plans.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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