Consumer Behavior in Economics Course
Dive deep into consumer behaviour in economics, emphasising sustainable products. Gain skills to segment customers by behaviour, assess price sensitivity, execute A/B tests, and leverage behavioural data for smart, profitable marketing and product strategies that drive business growth.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This Consumer Behaviour in Economics Course equips you with practical tools to grasp why consumers opt for standard, premium, or eco-friendly refill cleaning products, and strategies to shape those decisions. Master analysing price sensitivity, crafting behaviour-driven segments, conducting A/B tests, monitoring metrics such as retention and customer lifetime value, and converting insights into precise, data-backed marketing tactics for rapid results.
Elevify advantages
Develop skills
- Develop behaviour-based customer segments tailored to eco cleaning product markets.
- Create efficient surveys, polls, and social listening tools to reveal purchase motivations.
- Utilise behavioural economics principles for pricing, promotion, and positioning green products.
- Design A/B and multivariate tests to refine messaging, pricing, and product bundles.
- Analyse elasticity, retention rates, and CLV metrics to measure marketing effectiveness.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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