Qualitative Analysis Course
This course teaches how to transform qualitative data from comments, reviews, interviews, and support tickets into actionable insights that drive subscription performance improvements. Participants will learn to frame research questions, handle text data, perform thematic analysis, integrate with quantitative metrics, and communicate findings effectively.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This Qualitative Analysis Course shows you how to turn comments, reviews, interviews, and support tickets into clear decisions that improve subscription performance. Learn to frame sharp research questions, collect and clean text data, code and theme feedback, and link insights to churn, growth, and satisfaction. Build experiments, prioritise recommendations, and communicate results with polished decks, summaries, and one-pagers for fast, confident action.
Elevify advantages
Develop skills
- Actionable insight design: turn user feedback into tests, pilots, and quick wins.
- Thematic analysis mastery: code, cluster, and map qualitative data for BI.
- Qual–quant triangulation: link themes to churn, growth, and revenue metrics.
- Stakeholder storytelling: build sharp exec summaries, decks, and one-pagers.
- Ethical data handling: collect, clean, and store user text safely and compliantly.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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