Business General Course
The Business General Course provides practical tools to analyse your situation, clarify goals, and design a focused plan for growth. Learn market research, segmentation, and value proposition design, then build a lean business model, track unit economics, and improve profitability. You also cover operations, fulfilment, marketing performance, team roles, and simple financial planning you can apply immediately.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
The Business General Course provides practical tools to analyse your situation, clarify goals, and design a focused plan for growth. Learn market research, segmentation, and value proposition design, then build a lean business model, track unit economics, and improve profitability. You also cover operations, fulfilment, marketing performance, team roles, and simple financial planning you can apply immediately.
Elevify advantages
Develop skills
- Strategic analysis: apply SWOT, PESTEL, and OKRs to shape a 12-month plan.
- Market insight: size markets, segment customers, and map competitors fast.
- E-commerce operations: streamline inventory, fulfilment, and quality controls.
- Performance marketing: plan quick campaigns, track CAC, ROAS, and conversions.
- Financial planning: build lean budgets, test pricing, and improve profitability.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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