Footwear Trend Forecasting (Coolhunting) Course
Gain expertise in footwear trend forecasting and coolhunting for Fall/Winter seasons. Master interpreting street style cues, crafting compelling themes, selecting standout colours, materials, and soles, and transforming insights into marketable collections that connect with modern urban consumers. This practical course equips you with tools to influence design, planning, and market strategies effectively.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Acquire trend forecasting skills for Fall/Winter footwear through this efficient course. Decode major cultural influences, analyse real-world style indicators, and create consumer profiles. Develop distinct themes, specify colours, materials, and details, then convert findings into targeted product ranges, key performance indicators, and practical briefs to steer design, merchandising, and launch decisions.
Elevify advantages
Develop skills
- Decode footwear macro trends by converting cultural shifts into precise product directions.
- Conduct rapid trend research by capturing street, social media, and retail signals for footwear collections.
- Profile target consumers by mapping urban lifestyles to footwear requirements and price points.
- Translate themes into products by developing marketable Fall/Winter narratives with shapes, colours, and materials.
- Create trend roadmaps by prioritising concepts, planning assortments, and briefing design teams efficiently.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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Giulio CarloDigital Marketing Student
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