Customer Relationship Management Training
Master Customer Relationship Management for marketing success in ecommerce. Learn segmentation, lifecycle flows, personalisation, and CRM analytics to boost retention, increase customer lifetime value, reduce churn, and design high-impact campaigns across email, SMS, and paid channels. This course provides practical tools to scale CRM programs effectively and drive revenue growth.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Customer Relationship Management Training offers a clear, practical system to understand ecommerce customer lifecycles, build smart segments, and design automated flows for acquisition, onboarding, retention, and win-back. Master data foundations, channel strategy, personalisation, and rigorous testing to enhance engagement, lift revenue per customer, and rapidly scale high-performing CRM programs.
Elevify advantages
Develop skills
- Lifecycle CRM strategy: map customer journeys and align messages to each stage.
- Segmentation mastery: build RFM and predictive segments to boost revenue quickly.
- Automation flows: design welcome, post-purchase, and win-back journeys that convert.
- CRM analytics: track KPIs, run A/B tests, and optimise campaigns confidently.
- Data-driven CRM setup: structure customer data and channels for scalable growth.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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