Big Data for Marketing Course
Master the full spectrum of big data marketing — from data collection and identity resolution to predictive analytics and attribution. This course gives marketing professionals the technical knowledge and strategic frameworks to turn massive datasets into measurable business results. Stop guessing and start making decisions backed by data.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
You will learn how to collect, manage, and govern marketing data at scale using modern data architectures and privacy-compliant frameworks. You will build unified customer profiles with CDPs, apply machine learning models to predict churn and lifetime value, and design precision audience segments. The course covers multi-touch attribution, media mix modelling, and incrementality testing so you can measure true marketing ROI. You will also develop skills in SQL querying, dashboard design, and data storytelling to communicate insights to executive stakeholders. By the end, you will have a complete big data marketing skill set ready for immediate application.
Elevify advantages
Develop skills
- Customer Data Platforms: Evaluate, configure, and activate unified customer profiles across channels.
- Predictive Modelling: Build and deploy churn, LTV, and propensity scoring models for campaigns.
- Marketing Attribution: Design multi-touch and media mix measurement frameworks to prove ROI.
- Audience Segmentation: Create behavioural, predictive, and lookalike segments using big data tools.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of interest without needing to change platforms... I'm grateful for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast and simple to use. The diversity of content and complementary videos really help with learning.

André FelipePrompt Engineering Student
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