Territorial Marketing Training
Master territorial marketing to draw in tourists and investors. Gain skills in audience segmentation, value propositions, channel selection, KPI tracking, and stakeholder coordination to build data-informed campaigns that boost visitation, investment, jobs, and lasting regional growth.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Territorial Marketing Training equips you to develop engaging place offers for visitors and investors, segment key audiences, and create strong value propositions emphasising assets, incentives, and experiences. Master channel selection, campaign and FAM trip planning, stakeholder coordination, risk management, and KPI monitoring using practical dashboards, timelines, and reports.
Elevify advantages
Develop skills
- Design territorial KPIs: create clear tourism and investor metrics quickly.
- Analyse competitive regions: benchmark counties and identify growth opportunities.
- Profile audiences: segment tourists and investors using data-driven personas.
- Develop territory value propositions: craft targeted messages for visitors and investors.
- Plan actionable campaigns: outline channels, budgets, and stakeholder roles.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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