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Strategic Marketing and Communications Course

Strategic Marketing and Communications Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

This course equips you with hands-on skills to segment customers effectively, craft robust value propositions, and develop detailed buyer personas for sustainable products. You'll learn to establish unified brand positioning, create succinct message frameworks, and devise integrated plans across paid media, PR, CRM, and social channels. Additionally, master setting intelligent KPIs, designing performance dashboards, and implementing governance structures, roles, and routines to ensure all campaigns remain aligned and trackable.

Elevify advantages

Develop skills

  • Integrated channel planning: develop coordinated paid, CRM, PR, and social strategies.
  • Customer segmentation: create targeted personas and compelling value propositions.
  • Unified brand messaging: establish consistent positioning and message frameworks.
  • Marketing analytics: select effective KPIs, build dashboards, and measure multi-channel ROI.
  • Governance and workflows: define roles, processes, and playbooks for seamless execution.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow a range of topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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