Sentiment Analysis Course
This course equips you with hands-on expertise in sentiment analysis for marketing success. You'll collect genuine customer feedback, process and tag data accurately, uncover brand-related themes, and leverage findings to refine positioning, craft targeted messages, and drive performance-boosting campaigns through validated, data-backed strategies.

4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
Gain practical skills in sentiment analysis: define research scope, gather and prep public text data while following privacy guidelines, label sentiments using consistent standards, deploy automated and hybrid techniques, identify brand-specific themes, transform insights into actionable steps, measure results with key metrics, and create a plan for ongoing scalable monitoring.
Elevify advantages
Develop skills
- Build robust sentiment datasets by quickly collecting, cleaning, and organising public text data.
- Label sentiments accurately using defined rules and cross-checking manual and automated labels.
- Identify brand themes by clustering comments into topics and measuring sentiment levels.
- Convert insights to actions by transforming sentiment findings into targeted marketing strategies.
- Validate results through reliability tests and A/B comparisons to inform effective campaigns.
Suggested summary
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