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Promotional Campaigns Course

Promotional Campaigns Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

This course provides a practical guide to planning and executing effective beverage promotions on limited budgets. Participants will learn to define precise brand positioning, create data-driven customer personas, select optimal channels, and craft compelling creative concepts. Hands-on training covers A/B testing, key performance indicators, attribution methods, hero content creation, and optimisation techniques for a streamlined 6-week campaign launch.

Elevify advantages

Develop skills

  • Develop data-driven personas for urban youth to enable precise targeting.
  • Craft clear, standout brand positioning that resonates in crowded markets.
  • Generate and rapidly test innovative slogans and campaign themes.
  • Design cost-effective channel strategies including digital and on-ground activations.
  • Monitor KPIs, conduct A/B tests, and optimise campaigns within budget constraints.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow a range of topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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