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Nudging in Marketing Course

Nudging in Marketing Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

Explore designing ethical nudges to steer shoppers towards healthier grocery options in Indonesia. This focused course delves into core behavioural biases, digital choice design, and hands-on tactics for search, product pages, cart, and checkout. Gain skills in conducting solid A/B tests, measuring results with key metrics, and rolling out effective nudges that honour user trust and local guidelines.

Elevify advantages

Develop skills

  • Design effective nudges: Create practical, results-driven nudges for online retail.
  • Leverage choice biases: Employ defaults, framing, and standout cues for better decisions.
  • Refine digital layouts: Develop visuals, tags, and packages that boost conversions.
  • Conduct swift A/B trials: Launch, assess, and expand top-performing nudges using solid metrics.
  • Nudge responsibly: Merge influence with openness, trust, and shopper control.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet the expectations of my boss and the company I work for.
SilviaNurse
Great course. Lots of valuable information.
WiltonCivil Firefighter

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