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Nudging in Marketing Course

Nudging in Marketing Course
4 to 360 hours flexible workload
valid certificate in your country

What will I learn?

Explore designing ethical nudges to steer shoppers towards healthier grocery options in Indonesia. This focused course delves into core behavioural biases, digital choice design, and hands-on tactics for search, product pages, cart, and checkout. Gain skills in conducting solid A/B tests, measuring results with key metrics, and rolling out effective nudges that honour user trust and local guidelines.

Elevify advantages

Develop skills

  • Design effective nudges: Create practical, results-driven nudges for online retail.
  • Leverage choice biases: Employ defaults, framing, and standout cues for better decisions.
  • Refine digital layouts: Develop visuals, tags, and packages that boost conversions.
  • Conduct swift A/B trials: Launch, assess, and expand top-performing nudges using solid metrics.
  • Nudge responsibly: Merge influence with openness, trust, and shopper control.

Suggested summary

Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your classes are perfect. I got the one-year package and finally have the chance to follow a range of topics I'm interested in without having to switch platforms... thank you for everything you do, I've already recommended you to others...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons get straight to the point and how I can switch chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way the videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast and easy to use. The variety of content and the extra videos really help with learning.
Giulio Carlo
Giulio CarloPrompt Engineering Student

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