4 to 360 hours flexible workload
valid certificate in your country
What will I learn?
This Media Buying Course provides a practical, fast-paced pathway to plan and execute profitable campaigns for eco-friendly shoppers in the US. You'll learn audience research, targeting, and channel selection across Meta, Google, TikTok, YouTube, programmatic, and CTV. Develop skills in building budgets, selecting bidding strategies, setting up tracking, defining KPIs, forecasting results, and optimising creative, funnels, and landing pages for higher ROAS and sustainable growth.
Elevify advantages
Develop skills
- Audience targeting mastery: pinpoint eco-conscious US shoppers quickly.
- Channel mix strategy: select Meta, Google, TikTok and CTV for ROI.
- Budget and bidding control: allocate $10K and choose winning bid models.
- Creative and funnel design: align ads, copy and landing pages to convert.
- KPI tracking and optimisation: set CPA, ROAS goals and scale top performers.
Suggested summary
Before starting, you can change the chapters and the workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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